OUR STORY

The Story Behind LIORA Clothing: A Tale of Friendship and Dreams*

In a bustling city where dreams often collided with reality, two best friends, Areeba and Bakhtawar, found solace in each other’s company. Their bond was forged in the halls of their support for each other, where they first discovered their shared passion for fashion. From sketching designs during spared time to dreaming of their own fashion line, their friendship blossomed around a mutual love for creativity and style.

As years passed, life took them on different paths—Bkahtawar into the corporate world and Areeba into the world of business. Despite the distance, their friendship remained unbreakable. They continued to share ideas and dream about a day when they could create something truly their own.

 Over  a random phone call, they decided it was time to turn their dream into reality. They wanted to create a brand that would reflect their personalities, values, and the essence of their friendship. This was the birth of LIORA Clothing.

The name "LIORA" was carefully chosen—it means "my light" in Hebrew. To Areeba and Bakhtawar, it represented the light they brought into each other’s lives and the inspiration they wanted to share with the world. They envisioned a brand that would empower women to feel confident, beautiful, and true to themselves.

Starting LIORA was not without challenges. They faced countless sleepless nights, moments of doubt, and financial hurdles. But every time they encountered a roadblock, they leaned on each other, just as they always had. Their friendship was their strength, and it guided them through the toughest times.

As LIORA Clothing began to grow, so did the community around it. Women from all walks of life connected with the brand, not just for its beautiful designs, but for the story behind it—a story of friendship, perseverance, and the belief that dreams can become reality when you have someone by your side. 

Today, LIORA Clothing is more than just aa clothing brand. its more to empower women of every skin colour and body tone. LIORA is for all.